Brand identity

Marks + fonts. Same spine.

Separate from the QD primitive kit. Logo and official type subscribe to--qd-* / brand packs — no hex forks. Artist directions live in theFigma Brand file(page 01 · Identity).

Default lockup · Direction C · Infinity loops

Loopsi

Ship default for nav / docs / brand. Soft 135° mark tile (A structure) + lemniscate ∞ + gradient-clip wordmark. Tokens: --qd-gradient-mark / --color-gradient-mark. Figma node 3:2.

Structure kept · Direction A · Lockup

Mark tile + word side-by-side stays the lockup chrome. C only swaps mark content to ∞ (no new layout). Figma 2:2.

Optional motion (later) · Direction B · Living mark

Concentric pulse rings orbit the ∞ later as an opt-in motion layer.Nav stays C; B is static-only on this page for now. Figma 2:11. Steal Reveal ring spirit only — no polyvagal / DNA / AI-chatty mythology.

Wordmark type

Loopsi

Uses --qd-gradient-mark from ColorSeed. Chef's-kiss headline path.

CTA fill

Founder CTA

Uses --qd-gradient-cta + --qd-on-accent (contrast-picked).

Official fonts

Inter — sans (UI / marketing)

IBM Plex Mono — mono (kit / meters)

Brand file may swap these later; comps keep consuming the CSS variables.

→ QD kit · Figma Brand page stubs with Artist · spine = tokens, not assets-as-truth